OpenRouter.ai B2B Business Model

• Single API for 400+ LLM models
• 70+ providers (OpenAI, Anthropic, Google, etc.)
• Zero infrastructure overhead
• Unified billing & contract
• Automatic failover & routing
• OpenAI-compatible endpoint

• Free Tier Indie developers, hobbyists
• Pay-as-you-go AI startups, SMBs
• Enterprise Large-scale AI companies
• 50K+ developers using platform
• Use cases: chatbots, prototyping, batch processing

• 25+ free models
• 4 free providers
• 50 requests/day limit
• No platform fees
• Community support
• Chat & API access

• 300+ models (all providers)
• 5.5% platform fee on credits
• 0% markup on model pricing
• BYOK: 1M free reqs/month
• Budget controls & analytics
• Email support

• Volume discounts
• BYOK: 5M free reqs/month
• SSO/SAML integration
• Admin controls & permissions
• Contractual SLAs
• Invoicing & dedicated support

• Platform fee: 5.5% on credit purchases
• Enterprise fees: Negotiated (typically lower)
• Bulk credit purchases (min $0.80)
• Credits expire after 365 days
• Payment: Card, crypto, invoicing

• $50M ARR (March 2026)
• Grew from $19M (end of 2025)
• Pass-through pricing model
• No token markup on providers
• Failed/fallback attempts not billed

• API gateway infrastructure
• Provider integration & monitoring
• Billing & credit management
• Model routing optimization
• Enterprise support & SLAs
• Developer documentation

• Zero data retention policies
• Prompt caching for cost savings
• Real-time usage tracking
• Per-key credit limits
• Cost governance tools
• International VAT compliance

Total: 70+ providers integrated
Models: 400+ AI models available
Pricing: Pass-through (no markup)